The most valuable lesson I have learned about running an agency is to listen to my clients.People choose to work with agencies and consultants to gain insight and buy-in expertise otherwise lacking in their organisation.
to be really effective you must get to know as much about the clients business as possible - in the shortest time of course (no client wants to pay for your learning curve).
The truth is that by listening to your clients you get to really learn about business.
Through truly open exchanges of knowledge with your client you will often be privileged to information that even trusted employees of that business never get to know.
The art is to soak up this information so you may pass on the knowledge learned to the next client.
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