An Affiliate Network provides the mechanism that allows merchants (sellers) and publishers (website owners) to transact on a commission only basis.Publishers can use an affiliate network to find suitable programs for their website, blog or broadcast e-mail. Networks are free for affiliates.
Merchants can use networks to publish an online 'media pack' detailing their proposition and commission for introducing a lead that results in a sale or agreed action. Networks charge merchants.
An online media pack usually comprises a set of banner adverts but can also include complete HTML newsletters, advertising copy, image resources and increasingly text and data feeds (RSS, XML).
The network offers both the merchant and affiliate with tracking, reporting and payment fulfillment.
Some networks to Google: Commission Junction, Tradedoubler, Webgains, Affiliate Window, Agency3, Cleverat, OMG.
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