Maybe it's just me, my ego and I, but until recently whenever most people proclaimed something as 'really-cool', 'great', 'must-have', 'the next best thing' etc. I would generally give them the skunk-eye (a righteous disbelievingly look).
Malcom Gladwell; author of the Tipping Point (tag: 'must-read') labeled people who spread a new idea (or ideavirus) as 'sneezers'. Sneezers are a marketing persons dream and are actually rare and typified not just by the knowledge they are willing to share but by virtue of them being credible, trusted and If I may add authoritative.
The point Gladwell makes is that when someone whose opinions you value and trust speaks you tend to listen more attentively and are more likely to follow their recommendation.
In my experience the people whose opinions I take on board tend to be charismatic and good story tellers. So in the past month I have tried to put this to the test by 'acting-on' or 'trying-out' almost everything that anyone I came into contact with has recommended and the results have been amazing!
Here are just a few of the things that I now consider cool thanks to Simon, Richard, Dan, Dereck, Paula, Peter and the bloke who watched my struggle with my swing at the driving range last week!
1) The joy of Stumble Upon - (www.stumbleupon.com) once registered you can select your interests and then click the Stumble! button which will take you to a random website that matches your interest. Unlike Google results have been rated by people. Better still when I now search on Google I can instantly see which websites have been reviewed by fellow stumblers.
This is how some of my search results look:
2) How to get out of bunkers - form a very open stance with your feet, keep most of your weight on your left hand side and think about the club gliding under the ball.
3) Text Expander - this little piece of software will save you time - guaranteed. I am for ever typing very similar phrases over and over. Not any more now i use a few keystrokes which auto complete the sentence for me - lovely.
My challenge to you is to list the things, in the last year, that you initially scorned, scoffed or inwardly rejected that you embraced at a later stage. If you are like me you probably then went around telling other how 'cool' YOUR discovery is.
1 comment:
I disagree. Most of my friends are idiots that have never even tried to do anything outside of the ordinary. So, when they start telling me to try this, or I should do this, or what about this, I just say "OK, good idea" and move on.
I have never come across one idea from someone close that has been worth a dime.
Maybe I should find new friends?
Mike
Internet Marketing Tips
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