Google PPC Ad Extensions - Introduction
Ad extensions expand a standard text ad with additional business information such as an address, helping web users easily find out more about your business. Ads will appear as normal across Google and the Google Network, but the additional information may also appear on Google.com and its properties, such as Google Maps, in an enhanced format. For example, if you own a bicycle repair shop in downtown Tokyo, a customer near your store searching for bicycle repair shops or tools to repair their bicycle is a local user you could more effectively reach with ad extensions. The user will see your text ad, along with your business information.
Pricing and traffic
You're charged in the same way for ad extensions as you are for a standard text ad. However when your ads are shown on Google Maps, you won't be charged for clicks on your ad that expand the info windows on the map interface, but you will be charged for clickthroughs from the info window to your website.
This is really important news for local businesses (retail, restaurants etc.) as well as any company with physical shops or offices.
At i-KOS.com we manage a bunch of PPC campaigns for retailers and providing a ROI on regional campaigns is always difficult not to mention rime consuming (setting up tons of ad groups to encompass the neighboring towns).
What I am fascinated about is how far these extensions go; what else will Google allow advertisers to add! Any ideas please share.
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