Trying to entice new customers is an absolute must, they are the life-blood of many businesses especially those with a high churn.
But this is a picture of my hair dressers and here’s the point I walked past a new salon on the way to book an appointment at my usual and seeing this sign actually made me turn on my heels. My loyalty is not worth a discount (I have used them four five years) whereas a stranger gets one quarter off!
I have thus voted with my feet and booked an appointment at the new place; which indecently was 40% less!
@mylesdavidson - come follow me now on my journey in Twittersville
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