I am ultimately not so sure Google is as clever and pervasive as some articles; maybe this one suggest.
Sure things need to match up pretty much but you would've had to pretty much exhaust almost all keywords on all search engines (the relative low hanging fruit) to need to go to this level of trying to improve the quality score.
I would rather invest in landing pages (conversion) and focus on A>B tests months before thinking about adapting content for quality score. In fact I would say its the last consideration. You need to prove the model first - quality score is granular detail.
@mylesdavidson
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