Tuesday, 4 August 2009

Wow they finally made it - Qstik EVOQ Bluetooth DSP Headset

Back in 2005 http://www.i-KOS.com (formal declaration - I am a director of the aforementioned agency, never let it be said I hid that from you!) pitched to Clement Clarke Communication (www.c3headsets.com) - a uk manufacturer of headsets for the Army & Navy (not the de-mob clothing store) amoungs other industries.

Anyway the pitch was for the branding and marketing comms. of a new bluetooth headset with some really new whizzy technology (Digital Signal Processing, A2DP...).

During the pitch to the board we absolutely went for it - and built the pitch to the crescendo where we unveiled the name QStik; and even a draft logo which is still close to the finished version seen here.

Paul Campbell - designer at i-KOS came up with the name QStik whilst walking back from WHS Smith - as soon as he explained the acoustic link we knew we had the pitch in the bag!

This was not expected and I am pleased to say got a rapturous applause - I was the only one not wearing a tie and getting the props.

I am pleased to say that we went on to develop the branding and marketing collateral (some of which can be seen here http://bit.ly/PwGt2) and I remember being in the meeting when Alloy (the product designers) presented the EVOK concept drawings and model.

The whole QStik project however was beset with problems and until I saw this link for it on Amazon I had no idea it went into production.

For £12.99 I think i just might get one - for nostalgia if nothing else.

@mylesdavidson

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