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Wednesday, 30 September 2009
Friday, 18 September 2009
Wednesday, 16 September 2009
Discount Vouchers - a must for B2C website - an eCommerce imperative
Come on admit it, if you get to a checkout and you see a 'redeem voucher' box, the very next thing you do, is search for a valid voucher. I do and in the very recent past, spent more time looking for a voucher than I did researching and finding the product. And here's the skinny; when you find a working voucher you find yourself proclaiming 'I'm In' as though you are a black-hat hacker who has just gotten into a grade a military network! Or is that just me?
Well based on the following statistic, i seems as though, I am not alone -phew
In the UK, searches for "discount vouchers" grew by 94% between November and December 2008.Google Insights for Search
If you are a freelancer or agency you owe it to your clients to let them know this statistic; and add a discount voucher scheme to their eCommerce process. Of course you could take the view that this dilutes the cost per sale, but as i have blogged about before - its all there for the testing. My punt is it will increase sales especially if you get your voucher well publicised.
As ever all comments welcome and for more thoughts you should follow me on Twitter
@mylesdavdison (www.twitter.com/mylesdavdison)
p.s. UPDATE - having drafting this and sharing it with ourclients first a number of them have already said yes and within the last couple of days www.winanewlife.com have added a 3 for 1 ticket deal - Voucher Code 3for1
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