Thursday, 26 November 2009

Are You an In or an Out Leader?

I have just spent an intensive week coaching executives in a global organisation, asking my clients the simple question: are you an "In" or an "Out" leader?

By that, I mean, how much time and energy are you spending in (or with) your team and how much time out in the wider organisation? It might seem like a simple question, but executives rarely take the time to think about it. It's important to do though, because this single question could answer many other questions that you — or your boss — have about your style and effectiveness.

Executives usually have a preference for one arena, which can be reinforced by their role, their personality, or even the corporate culture. A quality control manager, for example, would naturally be more inwardly focused while a communications director would roam across the business. Both roles would attract different personalities. Similarly, some organisations are structured as, or have developed into, silos due to the nature of their business or markets. Examples might include law firms, where separate practices evolve to serve clients in specific areas.

My suggestion is that executives need to balance the time they spend in both the In and Out arenas if they are to be effective. They also need to find a third place — between the two arenas — where they can reflect on this. My post earlier this year about scheduling a regular meeting with yourself is one way to do this.

Let me outline some of the activities and tasks associated with each arena so you can assess for yourself where you are spending your time:

In Leaders:

  • Focus on results and deliverables
  • Coach and support their people
  • Build team spirit
  • Offer expert knowledge or share experience
  • Monitor performance/quality control
  • Are present and available
  • Surface and deal with conflict

Out Leaders:

  • Get involved in cross-organisational initiatives
  • Build networks
  • Delegate extensively
  • Manage their profiles and visibility
  • Engage with peers inside and outside their companies
  • Look after their careers
  • Engage in organisational politics
  • Join committees
  • Attend or speak at industry conferences

So why is balance so important? I have worked with many executives who exist only in the In space. They argue that they are doing "real" work: finishing projects, delivering results and building strong teams. They often distrust (or even despise) peers who focus on the Out space, branding them as attention seekers, political operators, or "committee people." Not surprisingly, the outwardly focused leaders describe their inward-facing peers as uncooperative, naïve, or poor corporate citizens.

Of course, I am describing extremes of behaviour here, but I hope you see my point. The best approach is to know your default setting and then to make sure that it is not turning into your comfort zone. All of the positive aspects of each point above can turn into negatives if they are overplayed. So focusing too much on results can mean you neglect strategy and vision, and always being on hand with an answer for your team can mean they become lazy or de-motivated. Equally, too many cross-organisational initiatives can detract from your real job, while looking after yourself and your career alone can mean you lose supporters.

One client I remember received some very clear feedback about where he should be focusing his energy. An individualistic and politically savvy North American executive, he had been posted to Switzerland, where his team were unimpressed by what they viewed as his selfish and pointless manoeuvrings across the organisation. "Come back into your team where you belong," they demanded. He recognised that Swiss culture is based on team work and the leader's role is more primus inter pares than boss. Fortunately he adapted his style and focused heavily inwards, spending time building relationships and supporting his team. Interestingly, when I caught up with him three years later, the feedback he was receiving was the opposite: "You are here too much," they said. "You have disappeared as a leader. We need you to go out and fight for us. Be our North star." Clearly, it was time for him to venture outwards again.

As always, I am eager to hear your thoughts and comments. Do you prefer one arena or the other? Have you been pushed outside your comfort zone or area of responsibility? Have you noticed any preferences among colleagues or bosses to be In or Out? What do you think is a good balance of activity?

People who read this also read:

* * *
Never miss a new post from your favorite blogger again with the HarvardBusiness.org Daily Alert email. The Alert delivers the latest blog posts from HarvardBusiness.org and HBR.org directly to your inbox every morning at 8:00 AM ET.

Excellent question - I am 50:50 - what are?

Posted via web from mylesdavidson's posterous

Microsoft opens a new front in its battle with Google

Web-wide war

Nov 25th 2009
From Economist.com

Microsoft opens a new front in its battle with Google


Shutterstock

EVEN technology pundits can sometimes be right. Jason Calacanis, an entrepreneur and noted agent provocateur, recently argued that there is a simple solution to the woes of both Microsoft and big media companies. The world’s largest software firm should pay Time Warner, News Corporation and others firms to block Google, the search giant, from indexing their content—and make it searchable exclusively through Bing, Microsoft’s new search service. Media companies would thus get badly needed cash and Bing a chance to gain market share from Google.

This week it emerged that Microsoft and News Corp are talking about just that. Although the discussions may come to naught, or prove a mere ploy in the media firm’s ongoing negotiations with Google, the news caused a stir. It is a sign not only of how far Microsoft is willing to go in order to turn Bing into a serious rival to Google, but also of how the entire internet could well evolve.

Posted via email from mylesdavidson's posterous

Interview with Ian Sheppard, editor, Regional International. Discussing Digital Curation.

Listen!

Posted via web from mylesdavidson's posterous

Thursday, 19 November 2009

Purcell Miller Tritton | UK Historic Architects | Goes Live on #Drupal Platform | Designed and Built by i-KOS - Please comment

Purcell Miller Tritton is a leading architectural practice with a reputation for excellence established by 60 years of work on many of the UK’s best-loved buildings and places - which is nice.

Even better they selected i-KOS (www.i-kos.com) to redesign their website and in doing so we got to build it on our own Skeleton Version of Drupal - more about this soon (promise).

Please do have a look and I know the team at i-KOS and Purcell would love your comments. 

Thank you 

Posted via email from mylesdavidson's posterous

Saturday, 14 November 2009

The Illusion of Brand Control

starHarvardBusiness.org
13 November 2009 14:00
by Andrew McAfee

The Illusion of Brand Control

You've probably heard by now that "your brand is no longer yours." The assertion's based on simple math. In the era of blogs, discussion boards, Facebook, Twitter, and other Web 2.0 tools, virtually everyone can get online and talk about your company and its offerings. As a result, the amount of information your marketing and PR departments can generate is only a small percentage of the total volume of content on the Internet about your firm.

What's more, if some of the external voices become as popular, or perish the thought, more popular than your official voice, then they're going to show up high in organic (as opposed to paid) search results. For example, I just typed "Hummer" into Google. The second result is the Wikipedia entry about the vehicle, and the fourth one is a site full of user-submitted photos that are not likely to please the brand's owner.

Every large organization I'm aware of is highly sensitive about its brand, and few are happy about losing or even sharing control over it. They react to the reality of Web 2.0 era in many ways, but most of them amount to some form of trying to exert or reestablish control. Some move their mass media campaigns online to counteract the outside conversation. Some try to influence the influential external voices. Many companies monitor the new online conversations, and also participate in them by setting up official Facebook fan pages, Twitter accounts, and so on. More than a few try "sock puppeting" or having someone on the payroll pose as an outsider with nothing but good things to say. This rarely works; Web users are reasonably good at sniffing out inauthentic voices and ignoring or blowing the whistle on them.

A few large, brand-sensitive organizations have taken another approach; they've accepted their lack of brand control and have actively encouraged insiders to join the online conversation without making any attempt to censor or even guide them. They've said, essentially, "You know us really well. Talk about us on the Web. We want the world to hear what you have to say."

Does that sound risky to you? Can you envision dozens of ways in which that approach can go horribly wrong? Me, too. And yet, I keep reading stories like the recent one in the New York Times about MIT's student bloggers, and they make me appreciate the brilliance of this approach.

Five years ago Ben Jones, then the director of communications in MIT's admissions office, added a single student blog to the office's web page; there are now eleven of them. Student bloggers are selected after submitting writing samples, and are paid $10 per hour.

I was an undergrad at MIT (just a few years before the blog era) and I assure you that most students there would treat the administration's suggestions about appropriate self-expression about the same way Roger Federer might treat the local club pro's tips on improving his forehand. The admissions office understands this, and wisely doesn't try to edit posts or comments.

And not all content reflects glowingly on the institution. One blogger complained about problems with the resident advising system, while another wrote that she's felt several times that she didn't fit in at MIT. She also went on to say, as the Times story reports, that "MIT is the closest you can get to living on the Internet...IT IS SO TRUE. Love. It. So. Much."

MIT could spend lots of money on their brand and image and never come up with a better advertising tag line than "The closest you can get to living on the Internet." Indeed, part of what makes it so effective is not just its clarity and cleverness, but the fact that it's being shouted across the Internet by a current student who is clearly speaking in her own voice. It's just tremendous marketing; the admissions office couldn't ask for, or pay for better.

Putting student blogs front and center is a mark of MIT's confidence: confidence in itself as a healthy organization where the pros outweigh the cons, confidence in the members of its community who represent it to the world, and confidence that the people who come to its website will know how to interpret the information they find there. According to the Times article, potential applicants to the university are "less interested in official messages and statistics than in first-hand narratives and direct interaction with current students." Does that sound at all like your customers?

Is your organization as confident as MIT? Are you ready and willing to let more internal voices communicate and shape your brand over time? If not, why not? Is it that you don't trust your people, or your customers? Is it that you don't want any negativity at all to appear on your digital properties? Or is it that you're afraid there might be too much negativity?

I don't think these are unfair questions, or trivial ones. Their answers will reveal not only how your organization sees itself, but also about how it's responding to a world of reduced control over brands, conversations, and messages. Leading organizations are embracing this trend and, like MIT, they're giving up tight control even when and where they don't have to.

Lagging organizations are holding on to the illusion that tight control is still possible.
Branding Marketing Social media

Sent from my iPhone

Posted via email from mylesdavidson's posterous

The 7 Harsh Realities of Social Media Marketing

starCopyblogger
13 November 2009 14:51
by Sonia Simone

The 7 Harsh Realities of Social Media Marketing

image of boxer taking a punch

Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference.

I’m something of a fish out of water at a Glazer-Kennedy event. For example, unlike at Blogworld, I’m the only person in a room of 800 who has pink hair.

I wasn’t sure they’d be too receptive to what I had to say, but they surprised me.

They were warm, welcoming, and extremely interested in my no-shortcuts, no-magic-beans answers to their questions about how to use social media for marketing and business.

So in honor of Dan Kennedy, who sometimes styles himself as the “Professor of Harsh Reality,” I thought I’d talk today about some of the not-so-kumbaya aspects of social media marketing.

Harsh Reality #1: No one is reading your blog

As far as anyone can figure, there are about 200 million blogs around the world. Technorati tells us there are about 900,000 blog posts made every 24 hours.

The world is not waiting breathlessly to hear what you have to say about losing weight with acai berries, making big money as an affiliate marketer, or how to join your Secrets of the Breakthrough Millionaire Insider Guru Mastermind Platinum Club.

Me-too content gets ignored. Scraped and remixed junk won’t cut it. There’s too much good content that you need to compete with. And there’s no magic system that can replace sitting in front of your keyboard and producing something that somebody wants to read. (Or partnering with someone who can.)

If you don’t have a great answer to the question “Why should anyone read your blog?” you’re going to be pretty unhappy with your results. That’s why we spend so much time teaching you how to produce better, smarter, more effective content.

Harsh Reality #2: You’ve got to give (some of) your best stuff away

It’s very natural to expect to get paid for what you do. And you should have a business model that leads to exactly that.

But first, you’ve got some dues to pay.

Commenter Corree Silvera mentioned her favorite Brian Clark quote from this year’s Blogworld Expo:

Don’t sacrifice a lot of money later for a little money now.

The answer to the question in Harsh Reality #1, “why should anyone read your blog?” is that you’re going to give away some of your best, most valuable, most life-improving material away for free, within a well-defined content marketing plan.

Just remember Sean d’Souza’s bikini concept. You can give 90% of it away, but there will always be people who will happily pay to see that last 10%.

Harsh Reality #3: It will eat your life (if you let it)

Social media marketing would be pretty easy if we never had to eat, sleep, shower, or hang out with our kids.

But if doing those things is important to you, you’re going to have to set some boundaries.

Know what you want to do with social media, keep yourself focused, and set a timer if you have to. The tools are amazing, but so is their power to distract you from what you’re trying to accomplish.

Harsh Reality #4: Social media hates selling

Is there anything more pitiful than that guy who gets on Twitter and won’t shut up about how he can put you in a condo today with no money down despite your lousy credit rating? Even the spammers are blocking this dude.

It’s really hard to sell products and services in social media, mostly because this audience hates salespeople worse than they hate Microsoft. You may be able to get some limited success out of it, but more likely you’ll be banned, blocked, shunned, and abused.

Instead of promoting a product or service, promote fantastic content. Promote a great special report or an amazingly valuable email course. Promote wonderful stuff that you’re giving away.

Use excellent free stuff to build authority and trust. Then you have the right to make an offer and possibly do some business. Not before.

Harsh Reality #5: What they say is a million times more important than what you say

Your marketing might be beautifully executed. You might have a special report that goes more viral than H1N1, a great-looking blog that hits Digg twice a day, and an email marketing sequence that copywriting genius Gene Schwartz would have been proud to write.

If your reputation sucks, none of it matters.

People with lousy products, crummy business practices, and shady backgrounds get found out. And word spreads with frightening speed.

Treat people right, because if you don’t, you will be exposed. And it will not be pretty.

Harsh Reality #6: A blog is not a marketing plan

Blogs are cool, but a single useful tool isn’t the same thing as a solid business and marketing plan.

Blogs are just one way to get your best content out there, and they work best when you pair them up with email autoresponders, special reports, Twitter, and any of a dozen other powerful tools.

Just hanging out and being cool isn’t enough. If you’re in social media to do business, you have to develop a strategy for taking mildly interested strangers and turning them into raving fans . . . and customers.

Harsh Reality #7: You don’t get to opt out

Businesses that think they can ignore all this “Twitter stupidity” tend to get painfully rude awakenings.

The conversation will happen with or without you. You definitely don’t need to respond to every chucklehead with a Facebook account (and you shouldn’t), but you need to keep your ear to the ground, and you need a clue.

OK, enough about harsh reality already! If you want our best advice about what to do to create a great online business, subscribe to Internet Marketing for Smart People, the Copyblogger email newsletter. It’s some of our best stuff, no junk, no fluff. And of course we will never, ever spam you or share your information with anyone.

About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication

Posted via email from mylesdavidson's posterous

Thursday, 12 November 2009

Grab your free copy of LittleSnapper for iPhone!

image image image image image image
image image image
image

Grab your Free copy of LittleSnapper for iPhone

As many of your are aware, we've had a companion iPhone application for LittleSnapper available on the App Store for some time, costing just $2.99. Today however, we've decided to make the application freely available for a limited time!

LittleSnapper for iPhone allows you easily capture webpages, use your device's built-in camera or upload an existing image from your Camera Roll to our Ember inspiration sharing service. If you don't have an Ember account, you can create a free account right inside the application and get uploading.

LittleSnapper 1.5 preview

To grab your free copy of LittleSnapper for iPhone, simply visit the App Store - and to see the application in action, be sure to check out the LittleSnapper for iPhone product page.

Save $5 on LittleSnapper for Mac and Ember Pro!

If you don't yet own a copy of LittleSnapper for Mac, or want to upgrade your free Ember account to an Ember Pro subscription, then now might be a good time to go Pro! Until the end of November, you can save $5 on LittleSnapper licences or an Ember Pro account simply by using the coupon code HAPPYSNAPPYNOV. To take advantage of this coupon either visit the Realmac Store or visit the Ember Upgrade page before the end of the month.

That's all for now!

We'll be in touch with more news soon, but if you want to know all the latest on any of our products be sure to follow their respective Twitter feeds. Check out @RapidWeaver @LittleSnapper @EmberApp and of course @RealmacSoftware!

image
image
image

Copyright 2009 Realmac Software Limited. Purchase RapidWeaver and LittleSnapper from our online store.

We know you don't like to receive tonnes of promotional mail, so if you'd rather not hear from us again, just click here and you'll be instantly unsubscribed.

Powered by Mad Mimi

Go grab yours now:

Posted via email from mylesdavidson's posterous