This little widget, displaying products from www.MissyMolly.co.uk, was created in 10 mins (inc. reading the instructions) by using Google's Checkout Store Gadget.
I am no programmer and only had to put a Google Doc (spreadsheet) together and follow the steps. The cool thing is to update the products just needs me to update the spreadsheet - simples
From a business and marketing perspective I am thinking this is a really easy way to create a product-feed of, for example, your sites best sellers - that you could offer other website owners to display on thier site.
Of course you will need to incentivies the owners, but via trackable links, this too is possible (affiliate networks provide such services - I wrote about them back in 2007)
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