Evening Standard launches vertical market search ad network with Adprecision technology

As we know publishers the world over are seeking to re-model their online businesses; in the shadow of the Times testing a pay-per-view subscription, which as a sideline observer I find fascination, is this press release from Adprecision - I will attempt to check this out later in the week to bring some impartial insight. 

Here then is today's the press release

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Dear Myles , 

 

The London Evening Standard newspaper website has appointed search technology company Adprecision to deliver search and contextual advertising on its site, Standard.co.uk.

 

Launching in the travel category and other vertical markets, the AdTarget technology platform will enable the Evening Standard to sell and publish their own travel directory listings. In addition the Evening Standard will for the first time be able to publish its own contextual adverts alongside relevant editorial providing further value for its travel advertisers. 

Tim Smith, General Manager of  digital said of the partnership,  "Search marketing spend has remained resilient through the downturn. Using the Adprecision platform allow us to tap into this revenue and compliments our travel classified proposition in the Newspaper"

 

Adtarget allows publishers to negotiate directly with Advertisers and serve their Classified ads and product feeds straight onto publisher sites both in a searchable and contextual form with the option of third party backfill ads from networks such as Yahoo, Yell.com, Kelkoo and other shopping and price comparison sites.  In addition, the AdTarget directories are highly optimised for natural search, generating new traffic with commercial intent.

 

"Like other publishers, The Evening Standard wish to monetise their own advertisers onto their own sites and capture some of the £2bn UK search marketing spend", says Mark Jolley, Business Development Director of Adprecision. "By creating vertical ad marketplaces we make it easy for Publishers to create their own classified ad-networks and for their sales teams to cross-sell and upsell into their online properties."

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Breaking News: Digital Window Acquires Buy.at

The affiliate space has developed quickly and until today there was one clear leader: Trade Doubler - who, according to a representative before today's announcement, are three times the size (in terms of billings) than their nearest competitor. of the number two network. 

I think this is the second acquisition of Buy.at; the first being Advertising.com - who then rebranded their banner, affiliate and mobile advertising networks under the name: Platform-A. 

Here is the e-mail announcement in full. 

Date: 1 March 2010 15:06:10 GMT

To: myles davidson

Subject: Digital Window Acquires Buy.at

Dear Myles Davidson

Further to the press release below, we wanted to contact all our affiliates to provide more detail about our acquisition of Buy.at and explain how we hope this exciting addition to Digital Window will benefit you.

As many of you will know, Buy.at was founded in 2002 from its headquarters in Newcastle upon Tyne and has since developed a global presence in the affiliate industry. In 2006 Buy.at teamed up with DFJ Esprit Capital Partners and began a period of rapid expansion, opening offices in London and New York. Buy.at were listed by the NMA as the fastest growing affiliate network in 2007, and the following year were acquired by AOL. As one of our cloest competitors we can safely say that Buy.at have been a force to be reckoned with in the affiliate industry over the last eight years.

We are proud to welcome Buy.at’s affiliate and lead generation networks, along with all current employees, to the Digital Window group.

As existing affiliates of AW, you will see no change to the day-to-day service we provide. It will be business as usual, with the same desire to provide industry-leading service and technology to all our affiliates. There will be no change to the frequency or structure of your payments.

This deal will allow us to leverage the rich expertise in both businesses to deliver exciting and ground-breaking solutions for the market at a much more rapid pace. Digital Window solutions such as ShopWindow, Darwin, AWin Analytics, Snoopy and Agent99 will, over time find space alongside trusted Buy.at solutions like Offer Central, EventEngine, ProfitPlus and FlexTrack.

We welcome any questions you may have on the acquisition. Should you have any questions, please email us at buyat@digitalwindow.com.

Kind regards

DW Board

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Digital Window acquires Buy.at

London-based Digital Window creates UK’s largest affiliate marketing network.

Digital Window today acquired Newcastle-based Perfiliate Ltd., which operates one of the leading affiliate marketing networks under the brand name Buy.at. Together Digital Window and Buy.at form Britain’s largest performance-based marketing group, serving customers in the UK, USA and Scandinavia. Buy.at was previously part of AOL Inc.

Kevin Brown, CEO of Digital Window: "This transaction is a milestone not only for Digital Window, but also for the performance marketing industry as a whole. Both companies already excel in the areas of service, ethics and technology. Joining forces enables us to harness the passion and creativity of both businesses to the benefit of all our partners.

This transaction forms a group that offers the best and most comprehensive affiliate marketing services in the UK. Combining the two most forward thinking networks allows us to develop market defining technology. With innovations like ShopWindow, Offer Central, Darwin and EventEngine combined under one network, our partners receive a distinct technology advantage that we will continue to evolve over time.

The pioneering spirit of Buy.at and the exceptional growth of Digital Window jointly demonstrate the commitment to service and performance, factors which remain as cornerstones of our network promise. Our customers can rest assured that current contracts and service agreements will be upheld and maintained to our partners’ full satisfaction.

Both networks consist of the most talented affiliate marketing staff - there is nothing we cannot achieve together for our clients and partners.

In 2009 a majority stake of Digital Window was bought by the German-based media group Axel Springer AG and the Swiss-based communications group Publigroupe S.A. who also own Berlin’s Zanox AG, continental Europe’s largest performance-based online marketing network. As a group Zanox, Digital Window and Buy.at form Europe’s market leader in affiliate marketing.

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