The Advertising Standards Authority is the UK's independent regulator of advertising across all media, including, from 1 March, marketing on websites. The ASA We work to ensure ads are legal, decent, honest and truthful by
applying the Advertising Codes.
The business musings of Myles Davidson. In this blog I intend to share my thoughts and knowledge gained through running a UK based creative marketing agency since 2000. Much of my knowledge I owe to my clients and the great people at i-KOS.
Wednesday, 26 January 2011
The Advertising Standards Authority's remit extends to misleading marketing claims on websites - March 1st
Tuesday, 18 January 2011
An introduction to Taxonomy #drupal
- Lists of pre-defined terms -- a 'flat' vocabulary, i.e. colors: red, blue, green.
Create a 'flat' vocabulary
First, you might create a 'flat' vocabulary for basic organization called 'Photo Type'. To that vocabulary, you would add the terms 'Portrait', 'Stop-Action', 'Landscape', and so on.
Create a 'hierarchical' vocabulary
Next, to keep track of where the photographs were taken, you might create a hierarchical vocabulary called 'Location'. To it, you could add terms like 'Europe' and 'United States'. In a hierarchical vocabulary, each of those terms can also have sub-terms like 'France' and 'Illinois'. This makes it possible to tag a photo once with the term 'London' and retrieve it later with a broader request like 'Show me all the photos taken in Great Britain'.
Create a 'free tagging' vocabulary
Finally, to capture notes about each photograph that would be hard to plan in advance, you could add a 'free tagging' vocabulary called 'Keywords'. Rather than defining the terms in advance, a free tagging vocabulary lets you enter in new terms each time you post a piece of content. If two separate content items use the same vocabulary term, they will both show up when that vocab term is searched or accessed from a menu block.
With those three vocabularies in place, any new photograph you post to your site can be quickly categorized. Whenever you post a new image, Drupal offers you a list of the available terms in the 'Photo Type' and 'Location' vocabularies AND a place to type in terms for your 'Keywords' vocabulary. When posting a photo of your brother's wedding, you might select a Photo Type of 'Portrait', a Location of 'Paris' and type in 'wedding' and 'brother' as keywords.
If you're used to other CMS or blogging systems, these different vocabulary types might be refered to as 'categories' or 'sections' or 'keywords'. It's important to note that Drupal does not require you to use these vocabularies
Also note that different kinds of content can use different vocabularies when it makes sense. For example, News articles and Images might share 'Keywords', but 'Photo Type' obviously only makes sense for one.
Mixing and matching these techniques in Drupal allows you to create the organizational system that best suits your needs. Getting used to it can be tricky at first, but if you take the time to think through your site's organization, the results are worth it.

