The Advertising Standards Authority is the UK's independent regulator of advertising across all media, including, from 1 March, marketing on websites. The ASA We work to ensure ads are legal, decent, honest and truthful by
applying the Advertising Codes.
To help businesses and website owners, the Committee of Advertising Practice (CAP), the industry body that writes the Advertising Codes, offers a full range of training and advice resources. Businesses and agencies are urged to sign up to CAP Services to ensure they are up-to-speed with how the extended remit will impact on them and how they can avoid being in breach of the rules.
I foresee a whole lot of landing page redesigns...
You have been warned!
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