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Last week, Google rolled out real time search integrated into its main results. It’s a dynamic, scrolling display of the latest tweets and other content that matches what you’re searching for.
Google search results that are scrolling? Think about that. Four years ago, Google quite famously said there would be no “crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.” I don’t know about you, but a dynamic scrolling box of results is pretty flashy and graphical to me.
Fast-forward 12 years to today, and if I want a top ranking on Google for 'anything', it’s easy. I just tweet something about it and moments later, It's there.
Now consider you are thinking about employing someone (we all know the troubles peoples Facebook profile have caused) I think it likely you might checkout their Linked-in profile and Google them too.
Here is the results on Google when searching on my name (purely for researching this post; not for vanity reasons you understand); as it happens these last two tweets are quotes from or links to a topic I am interested in and not likely to offend anyone. However because Twitter is so fast and informal people tend to tweet a blend of information, links ('informer') or stuff about themselves ('meformer') as indeed I do. This results screen could have just as easily reveled how I was feeling, sitting in a kids party with a hundred screaming kids, after a rather heavy night out.
It was this very tweet that made me stop, for a second, before hitting the send button. This small hesitation has, at some level, shifted my thinking about my Twitter use.
Further reading on the Pros & Cons Of Real Time Integration can be read in this considered article: http://searchengineland.com/search-real-time-madness-31668
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